Pocky is one of the most beloved Asian snacks. Originating from Japan, Pocky has taken over grocery store shelves across the world. Each Pocky stick comes pre-dipped in a chocolate coating. Pocky is now selling at Costco, Target, Walmart, and other major supermarkets. And if you don’t have an Asian supermarket near you, you can order some Pocky here.
With Pocky invading supermarkets, here are 7 fun facts you probably didn’t know about this favorite snack.
1). The origins of the name “Pocky” comes from the sound it makes when you eat it.
The creators decided to name this biscuit stick “Pocky” from the sound it makes when you crunch into it: “Pokkin.”
2). There is a Pocky Day celebrated worldwide on November 11th.
Pocky Day is unofficially celebrated on November 11th (get it? 11-11). This fun date was probably chosen because the date looks like pocky sticks. On Pocky Day, the Glico company makes special advertisements and people can buy Pocky as gifts for their friends.
3). There are more than 50 different Pocky flavors.
Besides the usual chocolate or strawberry, there are actually many different Pocky flavors. These include Banana, Cookies and Cream, Green Tea, as well as more unique flavors such as Brazilian Orange. Interested in trying a variety pack? Click here!
4). Pocky was originally called “Chocoteck.”
There was once a time when Pocky was called Chocoteck. However, this name was scratched off the list when creators thought it would be better to name if after the onomatopeic word “Pokkin”.
5). In some cafes and restaurants, Pocky was used as a stirring stick.
When marketers working on a sales growth plan found out Pocky was being used as a stir stick in cafes and restaurants, they used this as a theme for new marketing campaigns. Due to the various Pocky scenes that were advertised, it became a favorite chocolate snack for grown-ups.
6). “Pocky for your trip!”
A popular slogan once used in one of Pocky’s marketing campaigns was geared towards a boom in domestic travel by female university students in the 1970s. This slogan, along with the packaging, transformed into an element of young women’s fashion and lifestyle (honestly a very clever idea).
7). “Love with Pocky.”
Another clever marketing campaign was once targeted towards singles during Valentine’s Day! Pocky advertised AR anime “boyfriends” with every Pocky pack bought during the romantic season. Their campaign emphasized spending your Valentine’s with Pocky as your lover. Each “boyfriend” found on the front of the box contained their profile information such as height, horoscope, and a short intro.
If you enjoyed this article, check out “5 Most Popular Japanese Snacks You NEED To Try!” Also, leave a “like” if you learned something new from this article!